DirecTV's new ad program, created in partnership with TripleLift, will see programmatic pause ads play whenever a viewer pauses a show.

Industry-first collaboration programmatically delivers ads via major DSPs when viewers pause the TV shows and movies they are ...

In the latest demonstration of its leadership in developing unique creative formats, TripleLift, the world's leading Creative ...

DirecTV is shifting into the ... we empower our advertising clients to reach new audiences with targeted and contextual solutions and innovative ad formats.” Kent Rees, a 20-year industry ...

NEW YORK—DirecTV Advertising has unveiled plans to launch a dedicated out-of-home (OOH) ad network, DirecTV Remote, which will deliver ads to consumers on the go in hotels, airplanes and small ...

The 1985 Bears will always have the “Super Bowl Shuffle.” Will the ascendant 2025 Cubs hang their caps on a faux bald Dansby Swanson crooning to a takeoff of “Take Me Out to the Ball Game?” ...

While the new commercial will seek a national digital audience, having a Chicago player in a starring role may help drive home DirecTV’s message about sports programming sans satellite dish to ...