LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

If you’re going to do LinkedIn, do it properly. Make your commenting strategy to win the platform. Set your posts up for success and maximum engagement by following these proven strategies.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

TL;DR Key Takeaways : LinkedIn prioritizes professional relevance and meaningful engagement over viral trends, with the first 60 minutes of a post being critical for visibility. Comments are more ...

Engagement. Overall, LinkedIn engagement is increasing – in fact, it’s up 44% year-on-year.

getty While LinkedIn is a great place to connect with others in your space and share your unique perspective on industry problems, engagement isn't always guaranteed. Because the platform boasts ...

LinkedIn posts with links get more interactions than posts without links. Carousels have the highest engagement rate of all post types. Video content on LinkedIn grew by 53% with engagement up by 87%.

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?