Since league revenues have grown so much in such a short period of time since the last media rights deal, tying the WNBA to an 11-year-deal could also stunt its potential revenue growth.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on the WNBA’s economy could reach $875 million. With modest growth and continued fan interest, Brewer believes that number could exceed $1 billion.

Breanna Stewart will start her ninth WNBA season in a few days. The New York Liberty All-Star and WNBA champ has been around the league long enough to watch her peers fight for visibility. She’s seen only a small uptick in player salaries over the years amid the WNBA’s meteoric rise in popularity.

Brewer estimates Clark will generate roughly $875 million in economic impact for the WNBA, with a realistic potential of exceeding $1 billion this year. The projection reflects continued growth in ...

This groundbreaking transaction is part of a multi-faceted financial growth ... storytelling of WNBA athletes. “Women’s sport is one of the best investments, with great potential to impact ...

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership, and market positioning, which underscore the league's sustainable growth and highlight its status as a leading women's sports league.

The league faced challenges, ranging from financial ... impact are in the WNBA’s DNA, it’s also worth asking whether this approach might limit the league’s growth potential.

As the season approaches, the league has announced its business partnership with Ally Financial ... As the WNBA season begins, Ally will play a big role in the growth of the WNBA.