Ideally, a marketing plot like this would result in a nice split… but that doesn’t feel true in this particular case. The Thunderbolts, being a surreptitious way of assembling a new version of Earth’s Mightiest Heroe,s always seemed like the most obvious answer to the presented riddle, and I was hoping for something a bit more advanced.

Following the movie's opening, Disney's marketing mavens bring out the biggest gun in the Marvel Cinematic Universe arsenal.

The New Avengers now? Marvel is going all in on the Thunderbolts* title change. The end of the latest MCU movie renames itself *The New Avengers during the credits, and the stars have been helping officially rebrand the film a few days after its release.