News

Starbucks Struggles to Perk Up Sales

The world’s biggest coffee chain said its same-store sales fell for the sixth consecutive quarter and that a decline in ...

Starbucks Sees Improvement Even as Global Same-Store Sales Slip Again

The C.E.O., Brian Niccol, said the coffee chain’s turnaround is in progress, and sales in China increased for first time in ...

Starbucks set to report 6th straight US sales decline as CEO Brian Niccol continues turnaround efforts

Starbucks is in the midst of a major turnaround in the US, and analysts don't expect to see the company break its streak of ...

Starbucks CEO says company is ‘on the right path,’ despite lag in profits

Despite mixed financial results, CEO Brian Niccol is confident the coffee chain is on the right path to become a "better Starbucks." ...

Starbucks Built a New 'Luxury' Office Near Its CEO's Newport Beach, California Home

The 4,624-square-foot office was disclosed as part of Starbucks CEO Brian Niccol's compensation package before he started the ...

Starbucks doubles down on hospitality with 'Green Apron Service' strategy

The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks looks to protein drinks and other new products to turn around lagging US sales

Starbucks says it’s confident that new products coming next year - including a cold foam protein drink and improved baked ...

Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere

New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...