An Apple VP has said the company needs to stay nimble as new technologies like AI may ultimately kill its most profitable products.

Microsoft’s Bing or DuckDuckGo probably won’t disrupt Google’s dominance in search, said Apple senior vice president of services Eddy Cue — but AI services easily could.

Leaving aside AI for a second, just stop and think about your relationship with your iPhone or Android. It's deep. It's personal. You hold it and cradle it like a loved one – you certainly stare at your phone screen longer than you hold any other human's gaze. Is that relationship going to be any different in 10 years?