It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

McDonald's, Starbucks, and other chains are rolling out new beverage menus this summer with a trend spurred on by Gen Z's ...

Trump is facing a deep and broad backlash from a generation that once showed signs of warming to his populist messaging.

Gen Z watched their peers get fired for dressing inappropriately for the office and now they’re anxious and even asking their ...

Caitlin turned out to be a 27-year-old theatrical producer named Caitlin Berg. Conversations with her and her father, David ...

Many online commentators refute that theory, suggesting the dissatisfaction among Gen Z with Trump is that he hasn't gone far ...

Young adults have seen how social media can wreck relationships. Now, some of them are taking their love lives offline.

It's time to adopt agile, human-centered strategies. Below are five actionable ideas to attract, engage and empower the next ...

Here's what it is, why they're doing it, what it means and how to avoid committing a phone faux pas of your own.

New data shows Gen Z adults are increasing their alcohol consumption globally, challenging beliefs that younger generations ...

The report found that, on average, Gen Z workers spend nearly twice as much as they earn. They don’t have enough money saved ...

Gen Z Is Lagging Behind in How Much They Save for Retirement, According to a Recent Report. Here's Just How Wide the Gap Is.