Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.