McDonald’s and Krispy Kreme said Tuesday that they’re ending their partnership on July 2, a little more than a year after it was announced. Krispy Kreme said demand for its doughnuts at McDonald’s wasn’t strong enough to recoup its costs.

McDonald's and Krispy Kreme will end their doughnut partnership on July 2. The companies said the deal has not been as profitable as expected for the doughnut chain. McDonald's at one point planned to roll out Krispy Kreme doughnuts nationwide by next year.

McDonald’s USA’s Chief Marketing and Customer Experience Officer, Alyssa Buetikofer, expressed her satisfaction with the partnership, acknowledging Krispy Kreme’s delivery of a high-quality product. This decision comes amid a challenging period for McDonald’s.