Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.

Netflix has introduced its first show made with artificial intelligence, 'The Eternal'. The company's co-CEO Ted Sarandos has expressed happiness over the use of this technology. AI has helped in reducing costs in this Argentine production show.

Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta."

When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI.

Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.

The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.