News

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...
Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix
Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
Max Brand Reversal Driven By Warner’s Changing Ambitions, Direction
Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Is the Tim Robinson ‘Friendship’ Movie Streaming on Netflix or HBO Max?
Friendship will only available to watch in a movie theater, when it opens in the U.S. in limited theaters on Friday, May 9.
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Ramy Youssef on why ‘#1 Happy Family USA’ had to be animated; WBD puts the ‘HBO’ back in ‘HBO Max’
Warner Bros. Discovery has renamed its streaming service once again. Beginning in the summer of 2025, “Max” will be “HBO Max” ...