The Roku Streaming Stick 4K is now available for $35 -- which is $15 off and a 30% discount -- even before the Amazon Prime Day sale event has officially begun. The Roku Streaming Stick 4K is one of CNET's favorite streaming devices, making this a worthwhile deal on a quality device.

Searching for the best 2025 Amazon Prime TV deals? The Prime Day sale has TV discounts on Amazon Fire, Samsung, Hisense, Roku, Toshiba and more.

Roku’s popular streaming sticks are deeply discounted for Amazon’s annual sales event, as are its in-house TV sets. Have you taken a look at the product selection offered by Roku these days? It’s not just top-quality streaming players anymore;