Bandai Namco gashapon machines in Japan now feature new charms of five Sanrio characters who wear red and hold balloons.

Sanrio solidifies its dominance in the world of anime-style mascots in a new Japanese "Gen Z" survey ranking popular trends ...

Each year millions vote in the popularity contest, with this year’s showdown – between two long-time rivals – fiercer than ...

Hello Kitty and two of her most iconic friends are joining one of the fastest-selling product lines of the summer -- in ...

Grab is betting on nostalgia and brand love to drive its latest marketing push, teaming up with Sanrio for an exclusive Grab ...

BACK-to-school season is near, and what better way to express yourself than with adorable items featuring three beloved ...

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Some fans prefer Production I.G’s works like Kaiju No. 8, Psycho-Pass, Haikyuu!!, or Heavenly Delusion. Others are more fans of Wit Studio’s, Attack on Titan, My Deer Friend Nokotan, The Ancient Magus ...

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

She’s one of Japan’s best-loved creations, adorning some 50,000 products sold across 130 countries and earning billions of dollars for parent company, Sanrio. But it’s important to note what ...

Sanrio and Angel Heart will release a Cinnamoroll watch that also comes with a little handbag in the shape of his face.

Hello Kitty Island Adventure's new Paper Parade is available now through to July 3rd with plenty of rewards on offer.