News

Starbucks Makes 'Bold' Announcement About Its Next Phase
Its 'Back to Starbucks' strategy is moving forward and bringing big updates with it–like test kitchens and new store roles.
Tech Moves: USAFacts president stepping down; Starbucks’ new COO; WSOS names leader
USAFacts president steps down, Starbucks names a COO and the Washington State Opportunity Scholarship announces an executive ...
Starbucks names global barista champion after latte art, blind tasting challenges
The Starbucks Global Barista Champion will co-create a beverage to be sold at stores across the U.S. in the "near future." ...
Starbucks’ new game plan to roll out AI chatbots at cafes could serve as a ‘litmus test’ for the industry, analyst says
The coffee chain will deploy the OpenAI-powered tech in 35 stores before rolling it out nationwide in the fall.
Starbucks’ CEO looks to snap sales slump with prices and protein
Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...
Starbucks Invited 14,000 Employees to Las Vegas to See Something It’s Never Done Before. It Was a Brilliant Move
By putting their people first, Starbucks is making an investment that should pay off over time.
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Starbucks crowns first-ever global barista champion
Starbucks first global barista championship tested baristas on coffee knowledge, technical skills and customer connection.
Howard Schultz says he is a big fan of Brian Niccol's 'brilliant' Starbucks revival strategy
Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.
Starbucks Stock on Path to Recovering From April Selloff
Shares rose Wednesday as investors digested corporate announcements and a higher price target from Citi analysts.
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Once a status symbol, Starbucks cuts prices on its tea-based drinks to woo Chinese consumers
Starbucks promoted its new drink prices on its official social media channels in China, branding it as a "summer special ...