The 2016 presidential election inspired Thomas Ricks, as it did many other Americans, to ponder existential questions. The Pulitzer Prize-winning author gets right to the point in the prologue to his ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Founder of Four Sigmatic - a functional foods company making the world’s most nutrient-dense foods more delicious and easier to consume. In my experience, being an entrepreneur is a constant lesson in ...

America did not invent the idea of human rights, but no nation more closely incorporates those ideals into its founding and character. The notion that all men are created equal and are endowed by God ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...