Opinions expressed by Entrepreneur contributors are their own. The key to writing effective copy is crafting compelling descriptions to make consumers think they can’t live without the product being ...

Imagine the aroma of just out-of-the-oven bread, then envision tasting a freshly cut slice. Great Harvest Bread Co. is banking on customers' taste buds and olfactory senses by offering such a slice ...

We learn in grade school that humans have five senses: sight, smell, hearing, taste, and touch. Innovative marketers create experiences to appeal those senses, and so can you. Mastercard’s Chief ...