(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

How do you get account-based marketing off the ground? According to our most recent ABM benchmarking research, almost two-thirds of B2B marketers are currently looking into, or planning, how ABM could ...

Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth. As we enter 2026, the rules governing B2B growth are changing—and ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

At this very moment, your key accounts are researching various solutions and evaluating your products and services online—anonymously. They are the self-directed B2B buyers of the new digital era.