71% of agency professionals believe their job is harder today than it was two years ago. The top three challenges that respondents say their agency is currently facing are: ‘inefficient processes’ (39 ...
Given the plethora of commodity services most ad agencies provide today, they need to differentiate themselves from their competitors. They need to stand out by showing clients how their services and ...
Campaigns rarely fail in obvious ways. Most begin with a promising lift: Engagement is high, click-through rates spike, and the media plan is working as expected. But within a matter of days, the ...
The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...
Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...
Some people go to business school. I went to an ad agency. At the time, I didn’t know I was preparing to become an entrepreneur. I was just trying to find work that felt like me—creative, strategic, ...
It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong Cannes wrapped last week with sun, celebration and (Meta) ...
JACKSONVILLE, Fla.--(BUSINESS WIRE)--St. John, a Jacksonville-based independent advertising agency, has been named to Ad Age’s 2026 Best Places to Work list for independent agencies under 150 ...
The agency business grew at a modest clip in 2024, but caution signs are flashing in 2025. Click on the tiles below to see all content from Ad Age Agency Report 2025, produced as an online report for ...
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