Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing, and e-commerce teams. The tool enables users to capture, organize, and ...

MarketCast has recruited Lana Busignani, a veteran advertising and media research exec, as CEO. In addition, the company named Paul Shortley as chief revenue officer and Kerel Cooper as chief ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

With a proven track record in advertising and brand research, Fenton brings a bold vision for the future of insights. Fenton’s deep industry expertise will help propel MarketCast into its next phase ...

In a crowded marketplace, innovative marketing strategies mean the difference between success and failure. For decades, the Kellogg School of Management has been a leader in marketing research and ...

Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option over a ...

Sixty nine per cent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using ...