adidas' recent results show stable revenues despite challenges, ... Navigating Post-Yeezy Turbulence And Celebrity Endorsement Risks. Feb. 03, 2024 3:56 AM ET adidas AG ADR (ADDYY) ...

Adidas’ big bet on Kanye West has collapsed, leaving a hole in the brand’s strategy and exposing the drawbacks of celebrity endorsement deals.

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a ...

Adidas was one of a number of brands to desert the rapper. Fashion house Balenciaga did too. And Yeezy Gap shut down its website with news that The Gap was laying off 1,800 corporate workers.

As Adidas faces a potential $1.3bn revenue loss from its failed Kanye West partnership brand, ... Celebrity endorsements as we know them may become a thing of the past.

Projected lottery picks VJ Edgecombe and Jeremiah Fears have signed multiyear endorsement contracts with Adidas.

Celebrity Brand Endorsement, What Else? From George Clooney and Beyoncé to Charlize Theron and Lionel Messi, celebrity brand endorsement is big business. So, what could go wrong?

Adidas’ big bet on Kanye West has collapsed, leaving a hole in the brand’s strategy and exposing the drawbacks of celebrity endorsement deals.

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a ...

In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a ...