To continue that longstanding cultural play, Adidas brought together three figures who made an impact in the ’90s — actor Jackson, musician Elliott and skateboarder Gonzales — with a diverse cast of ...

How the adidas Superstar Became the World’s Favorite Original: Over five decades, it was reimagined by culture-shifters, sparking stories that transcended style and resonated around the world.

The latest adidas Basketball sneakers unveiled have been on the forefront of the HBCU Culture who admire NBA stars James Harden, Anthony Edwards, Donovan Mitchell, and Dame Lillard. Today, the ...

Adidas and the iconic sneaker retailer SNIPES have introduced the adidas NYC Superstar, a bold new take on the heritage silhouette that celebrates New York City’s rich legacy in tattoo culture.

On June 24, adidas will officially open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker and if you’re local, you won’t want to miss it.