Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Today, adidas Originals is embracing that legacy with a forward-thinking lens. Its SS25 campaign, titled “The Original,” is more than a marketing effort but a cultural manifesto. It’s a ...

Adidas partners with Pensole on initiatives celebrating sneaker culture and design. © 2025 American City Business Journals. All rights reserved. Use of and/or ...

King announced plans to embed innovation into the culture of Adidas. A partnership with Gary Hamel had been formed and the a=Adidas Group Innovation Academy (aGIA) was formally launched.

Involving the external culture in the design process does two things for Adidas, starting with protecting ... Co-creation as cultural catalyst. The impact on the brand is equally fascinating ...

The biggest impact of Yeezy’s discontinuation was felt in the North American market, where sales declined by 20%, while in China—where Yeezys were also popular—sales were down 9%.

What’s Next: Adidas said the development will have a short-term negative impact of up to 250 million euros ($247 million) on its net income in 2022, given the high seasonality of the fourth quarter.

Adidas fourth-quarter sales were materially impacted by the decision to end its Yeezy partnership in October. “This development reflects the negative impact of around €600 million($632 million ...