You probably noticed this place is called Mount Scary. Well, that’s not because of the mountain. Allow me to explain. Y’see, she’s not just a yeti… she’s a scary yeti. Scary is an adjective. An ...

The handsome, articulate, intelligent man wore a bright green midriff peasant blouse. Not really. No intelligent person would do that. But I offer up this sentence not as an example of fashion sense ...

It is a lovely warm August day outside, and I am wearing a green loose top. Does the second part of that sentence sound strange to you? Perhaps you think I should have written “loose green top.” ...

In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

In honor of Mark Twain's birthday, here's a piece of writing advice from a letter he wrote to a student named D.W. Bowser: "I notice that you use plain, simple language, short words and brief ...

In the modern era of communication, when every word counts–be it in a tweet, a corporate email, or a branding campaign–simplicity is key. Yet, simplicity doesn’t have to mean dullness. Salman Rushdie, ...