Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. In this modern age of healthcare consumerism, medical marketing ...

In recent years, there has been an uptick in interest in the Chinese market from licensors based predominantly in the U.S., Canada, Europe, and South Korea. Factors encouraging the in-licensing of ...

With the US Food and Drug Administration’s (FDA) September 9, 2025 announcement that it will increase its enforcement of the Federal Food, Drug, and Cosmetics Act (FFDCA), its rules governing ...

2024 was one of the most eventful years for the pharmaceutical, biotech, life sciences and medical marketing industries. Each month brought seismic shifts — some completely unexpected — that required ...

Over the past 20 years, I’ve attended many industry trade shows for plastic surgeons, oral surgeons, medical spas and the like. These events provided a front-row seat to the significant changes in ...

Every year when late spring arrives, marketers and media buyers have no shortage of upfronts at their disposal — whether from broadcast TV networks, cable companies or streaming platforms. However, ...

Please provide your email address to receive an email when new articles are posted on . Most clinicians used in marketing campaigns on X got paid for endorsement even if disclosure not made. Many ...

Scottsdale, Ariz.-based Medical Marketing Solutions, a full-service marketing company that works exclusively with medical practices, has redesigned its website. The launch is an effort to better ...