Amazon’s AI assistant comes to web with Alexa.com
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Amazon’s AI on the web, wrist, and phone: Tech giant chases consumer rivals with latest moves
Amazon is pushing Alexa+ beyond the smart speaker, bringing its upgraded AI assistant to the web, a redesigned mobile app, and new hardware initiatives. The moves, timed to CES, reflect the company’s effort to close the gap with consumer AI rivals such as ChatGPT and Gemini.
Alexa Plus was already popping up online for some users earlier this month, and now it’s officially available to everyone through an early access program. Anyone can go sign up at Alexa.com and start playing with the new web interface for Amazon’s new AI chatbot.
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BMW adds Alexa Plus to its cars, changing how drivers interact
BMW is turning its cars into rolling AI companions, not just connected appliances. By bringing Amazon’s new Alexa Plus into its next generation of vehicles, starting with the 2026 BMW iX3, the company is betting that a more conversational assistant will change how drivers give commands,