Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

It has made great strides in e-commerce, online advertising, cloud computing, and artificial intelligence (AI), four ...

Amazon has released a chatbot-style creative assistant designed to help advertisers produce and distribute multimedia ad campaigns almost entirely with artificial intelligence. The move is the latest ...

Amazon brands appear in three of consumers’ top five preferred ad platforms, according to Kantar’s annual Media Reactions report 2025. Amazon takes first place, with Twitch in fourth and Prime Video ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

Amazon reported slower than usual revenue growth in its earnings report, with overall sales of $59.7 billion in Q1 2019, a 17% increase compared to the year before. Amazon’s annual growth rate dropped ...