In today’s digital e-commerce landscape, staying ahead of the curve requires expertise, innovation, and a deep understanding of market dynamics. Ryan Flannagan, the founder of Nuanced Media, has ...

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud (AMC), up from 13 months until today, extending measurement ...

Amazon has for the past year or so been peacocking itself (not an NBCU reference, lol) as an unmissable streaming media investment. 2026 will be no different. Its latest pitch deck for advertisers, ...

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas.

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

CHICAGO--(BUSINESS WIRE)--NIQ and Amazon Marketing Cloud (AMC) have announced a new collaboration to study the effectiveness of cross-platform advertising across linear TV and Amazon Ads inventory in ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...