One company seeing those solid results is General Mills, which saw a 5.6X year-over-year sales lift on the products it was promoting after integrating Amazon Live into its full-funnel media strategy.

Hudson Nonstop store in O'Hare airport features Amazon's Just Walk Out technology. A couple of decades ago, I co-founded a mail order catalog business. We never grew past eight figures in sales, but ...

The holiday shopping wars have sparked an AI arms race — the retail industry's biggest technology experiment since the dawn ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Many brand-side ecommerce leaders have voraciously consumed the many ...

Amazon is removing its cashier-less checkout, also known as its "Just Walk Out" technology, from its Fresh grocery store locations across the U.S., the company announced Wednesday. In a statement to ...

The court said the bloc’s executive arm was justified in designating Amazon a “very large online platform” under its Digital ...

Winn-Dixie plans to expand its in-store Amazon return kiosks to 68 additional stores in 23 Florida counties, widening a ...

As Amazon continues to expand its Prime Now local delivery service to more cities, it is also expanding the services it offers in the cities it already serves. And now New Yorkers will be able to ...