Anchoring effects refer to a systematic bias in human cognition whereby initial information or reference points unduly influence subsequent judgements and decisions. This phenomenon has been ...

Imagine making a crucial decision only to realize later that your choice was heavily influenced by the first piece of information you encountered. This cognitive bias, known as the anchoring effect, ...

Anchoring is a way to set expectations right at the start of a negotiation in ways that make your actual offer more attractive to the other party. Let’s say I’m trying to sell a car, and I’d love to ...