In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.

With RTDs gaining market share over traditional wine, beer and spirits, an interview with BeatBox Co-Founder and CMO, Brad Schultz, sheds light on how a wine-based RTD achieved success. Contributor.

Bottles, boxes, cans, carafes — whatever container booze is in, I'll usually drink it. The new shape of alcohol is hitting the Oct. 24 episode of Shark Tank in the form of BeatBox Beverages.