Audi has a new leader in design. It's Italian, Massimo Frascella, most recently employed by Jaguar-Land Rover. And while I never put too much stock in nationality dictating ethos, in Audi's very cool ...

The redesigned Audi Q5 and SQ5 incorporate the defining brand details, from more power to future-forward tech, that show why ...

Luxury cars have a strong grip on today's overall market. Even the most basic cars are losing their cheaper entry trims, existing luxury brands are abandoning their less-expensive models for a push ...

Audi unveils electric E concept representing the new AUDI brand, to be launched along with partner SAIC starting in 2025, previewing a new design and technology direction for the Chinese market. The ...

Audi debuted a new China-only luxury brand this week, revealing a concept car as part of the announcement. The new brand's name? AUDI. The capital letters are necessary to differentiate it from Audi.

With the two smallest models retiring, the A3 becomes the brand’s entry point, creating a rare opening in small premium cars—if rivals can match price and powertrain options buyers still want.

Audi on Thursday launched the standalone brand AUDI (all caps, and minus the four-ring logo) in China to deliver electric vehicles tailored specifically for that market. To mark the launch of the AUDI ...

Things are not going well for Audi in what were once important foreign markets, both for combustion engines and electric cars ...

Audi has officially unveiled its first-ever production model under its new AUDI sub-brand, the E5 Sportback. And no, that’s not a typo; it’s AUDI (all caps, without the four rings) and it’s a new ...

Audi is in a tough spot right now, as it does not operate a U.S. manufacturing plant that could shield it from the Trump ...

When we drove the 2026 Audi SQ5 earlier this month, we praised its high-tech interior—but that impression changes if you ...