“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. With the forthcoming “cookie-pocalypse” threatening to reign havoc ...

Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. Microsoft launches AI-powered ...

New First-to-Market Political Ad Exposure Segments Empower Political Marketers to Reach Custom Audiences with Local Level Precision NEW YORK, Oct. 24, 2023 /PRNewswire/ -- Proximic by Comscore (SCOR), ...

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...