Next week, Apple may unveil its most ambitious new hardware product in years, but it's in a product category that is anything but a proven winner. Apple is widely expected to introduce a "mixed ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

With the launch of iOS 17.2, Apple has outlined the Maps-related data that it is collecting in order to improve the augmented reality location function. In a new support document, Apple says that it ...

Acrossair’s video shows that using the gyroscope in addition to the accelerometer and compass makes for a much smoother, much more accurate augmented reality experience. No more looking like you’ve ...

NEW YORK - The new iPhone application mTrip is a travel guide and then some: It uses the latest in smart phone technology to make it easier to stay on track in a foreign locale. But isn't getting lost ...

My pal Robert Scoble announced that the Yelp iPhone and iPod touch app that was recently updated included a hidden Augmented Reality feature. Obviously, as soon as we saw, we had to give it a shot, ...

Apple’s latest device, the Vision Pro, has officially been launched. The Vision Pro is an augmented reality headset that Apple CEO Tim Cook has touted as the "most advanced consumer electronics device ...

Layar, the first camera-based AR app to really blow us (or anyone) away, has quietly slipped into the App Store. As with the Android version, the app overlays all ...

Apple lost bids for trademarks covering augmented-reality developer app names Tech giant told federal court that "Reality Composer" and "Reality Converter" can be trademarked Feb 26 (Reuters) - Apple ...

Apple's iPhone has received augmented reality dictionary software. The Meanings application provides users with a word definition when they hover their handset's camera over text. What to Read Next ...