The first augmented reality banner adverts for London Zoo have been created by Cravens to promote its new Rainforest Life exhibit which opened at the end of last month. Using digital media and the ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Planar System's new app to better sell digital displays is the result of work between the Beaverton-based company and a Portland startup. Digital display maker Planar Systems unveiled a new sales tool ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...