Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...
In collaboration with Snap Inc.’s AR Enterprise Services (ARES) division, which helps companies integrate Snap AR into their own channels, Verizon is installing interactive, physical augmented reality ...
Snap has teamed with the Fine Arts Museums of San Francisco to create an augmented reality (AR) try-on experience within a new art exhibition,“Fashioning San Francisco: A Century of Style,” according ...
Augmented reality needs to demonstrate consistent value and utility before mainstream adoption grows
Consumers gushed over Snapchat’s AR hotdog. They sang their hearts out through AR Facebook filters when Taylor Swift released her Reputation album. And when Pokemon Go exploded, they ran around their ...
Men’s Wearhouse is working with Snap to test augmented reality mirrors in a pilot launching ahead of prom season. The effort is part of its "Prom Your Way" campaign. "The mirrors, featuring embedded ...
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