What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

Awe greets these Top 7 AR picks. The rush comes because several major players shipped hardware or revealed roadmaps in 2025, ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

AR Glasses: The Next Big Shift in Augmented Reality: By Ankita Marik There’s tech… and then there’s this. The kind of glow-up that doesn’t just change your vibe — it changes your entire reality. Think ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality (AR) and navigation systems have increasingly transformed neurosurgical practice. Over the past decade, advances in imaging, computational power and sensor technology have enabled ...

Google has consolidated teams working on augmented reality and has big plans for a new software platform it's shopping to partners.

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...