The DNA of automotive design is shifting. For decades, the field has celebrated perfect surfaces and meticulously calibrated controls. Designers worked to anticipate the highest priority use cases, ...

As vehicles become more software-defined and experience-driven, the automotive industry is undergoing a profound transformation. No longer is performance alone enough—today, it's the user experience ...

When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

From tactile buttons to CD players, and now to voice commands and immersive touchscreens, the transformation of infotainment, controls, and performance systems in vehicles is in full throttle. Leading ...

Investing time and resources into UX discovery and design can benefit users and your business substantially. The importance of investing in a comprehensive UX process The essential steps in a ...

As we inch closer to 2026, organisations and leadership teams are wrestling with a grim economic outlook, team burnout and stagnating productivity. Speaking to HRD, Greg Parkes, CEO of Auto-UX, ...