Most B2B marketers know that in the age of digital sharing, “content is king”. And we also understand that the content we share is for our customers and prospects – not to talk about how great we are.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me ...

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

As organizations start fleshing out their 2024 plans, their content marketing strategies are undoubtedly top of mind. Content can’t be treated as a one-and-done effort; instead, it should be treated ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...