TrackFunnels has expanded into MarTech consulting, supporting B2B teams with GA4 tracking, MarTech integrations, and reliable marketing automation systems. AI doesn’t change the fundamentals. Garbage ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." This survey ...

Marketing automation is experiencing unprecedented growth with data this month indicating that more than half of B2B companies (55 per cent) are adopting the requisite technology. To date, there are ...

Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software? Demandbase’s acquisition of Engagio last week in the Account-Based Marketing ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show ...

Learn how to better focus your long-term technology investments with Forrester’s complimentary guide to the top 11 emerging technologies for marketers. I am still catching my breath. Adobe has agreed ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

The excitement of moving into the sophisticated realm of automation gets marketers jumping in and playing with their shiny new tool as soon as they have access. And that’s understandable because ...