As UCF wrapped up its second season in the Big 12 and like many teams adjusting to a new conference, there have been a fair share of challenges and adjustments. The men’s basketball program, in ...

Is there confidence on a top Maryland basketball recruiting target? What's the latest from the portal, and will the Terps move on a local guard? Plus, the latest on the AD search. The NCAA's ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of ...

March Madness is back, and much like last year, women’s basketball is taking centerstage for advertisers. In 2024, the NCAA women’s basketball championship game between Iowa and South Carolina drew 18 ...

North Carolina is heading to the big dance in 2025—and not a lot of people are happy about that. The Tar Heels snuck into the men's NCAA Tournament as the last team in despite their softly padded ...

For all the focus on the LSU football program, one of the school’s remaining national championship-winning coaches isn’t too thrilled with what’s happening in The Bayou.

DU men’s basketball may not be a sleeping giant, but at least vice chancellor for athletics Josh Berlo sees a future when it’s no longer keeping him up all night. “It definitely has growth potential,” ...