e.l.f. establishes a new standard of quality for the next generation of German makeup users with its "e.l.f. von zehn" campaign Actor Christopher Kouros (“Bridget Jones's Diary”) stars in e.l.f.

In September, a pop-up store selling K-beauty products appeared in the heart of Milano Centrale railway station in Italy. The ...

Many people believe that natural ingredients are always preferable in beauty products. Natural must mean better, right? But what if that’s not entirely true: Those natural essential oils you love in ...

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OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty is set to transform the beauty landscape in Germany with its "e.l.f. von zehn" campaign, built on the brand's commitment to be a different kind of ...