On Wednesday, Secretary Rollins announced a plan for American ranchers and consumers as Trump posted comments on social media regarding tariff impact on beef prices.

Importing beef, rather than boosting domestic production, might not seem to be in Trump’s DNA given the protectionism that has characterized his second term. But it wouldn't be unprecedented. In February, the USDA announced the U.S. would be buying eggs from Turkey and South Korea to bring down prices of that staple.

U.S. Trade Representative Jamieson Greer’s appearance before Senate appropriators on Tuesday was postponed. He was scheduled to testify before the Commerce, Justice, science and related agencies subcommittee. A USTR spokesperson told Agri-Pulse the ongoing government shutdown was to blame.

Beef producers on Wednesday hit back at President Trump for suggesting they lower meat prices after the administration shared plans to increase imports from Argentina. The National Cattlemen’s Beef Association said it “cannot stand” behind the president’s decision,

Cattle ranchers and industry experts are criticizing a Trump administration plan to import beef from Argentina to lower prices for American consumers.

On Wednesday, the NCBA responded to the president’s social media post calling for cattle producers to lower their prices.

The beef processing plant in Olathe, Kansas, marked a turning point for Walmart. But ranchers and agricultural experts warn the nation’s already stunted beef industry could be falling under more corporate control.

Their unique position brings together opposite ends of the supply chain—promoting everything from high-quality Angus genetics to the Certified Angus Beef ® brand with partners and consumers—and earned them the 2025 Certified Angus Beef (CAB) Ambassador Award.