Blinkit, owned by Eternal, has removed its ‘10-minute’ delivery claim from all platforms following a meeting between ...

We have all heard it, Blinkit is dropping its 10-minute delivery branding. Here we tell you why the move won't change lives, ...

The Indian Express’s Soumyarendra Barik spent a day each as a delivery worker for Zomato, Blinkit and Swiggy, completing 23 ...

Quick-commerce firms Blinkit, Swiggy Instamart and Zepto have removed explicit 10-minute delivery promises from apps and ...

More than a service promise, the 10-minute tag was a branding exercise that helped Blinkit and rivals carve out a distinct identity in the crowded quick-commerce space.

Blinkit already controls more than 50% of India’s 6,000+ dark stores, giving it a decisive edge in delivery speed, order ...

Blinkit has officially retired its "10-minute delivery" branding following intense pressure from the Union Ministry of Labour ...

The branding change comes weeks after delivery workers staged a nationwide strike on New Year’s Eve 2025 protesting the ...

Goyal described his management style as one that balances patience with confrontation. He said he typically begins with ...

Bernstein expects Blinkit to maintain its lead over rivals in 2026, backed by stronger operating metrics and lower cash burn, ...