Bodyarmor’s largest-ever campaign is a partnership with Jennifer Lopez for Bodyarmor Lyte just over a year after Carrie Underwood made her debut for the sports drink. The Bodyarmor initiative comes as ...

As it seeks to become the country’s #2 sports drink, Bodyarmor is expanding beyond sports notables in an equity and promotion partnership for its Lyte version with music star and fitness entrepreneur ...

The singer — who recently partnered with BODYARMOR LYTE — tells PEOPLE that the forthcoming album is a companion piece to her recently released Christmas LP, My Gift Nicholas Rice is a Senior Editor ...

New Delhi: Coca-Cola India will activate two brands at the ICC Women’s Cricket World Cup 2025, with Thums Up XForce as the official beverage partner and BodyArmor Lyte ORS as the hydration partner.