Creativity is among the most in-demand skills in the workplace. It’s not surprising that top multinational companies are looking to hire inventive thinkers: Research shows that creativity can drive ...
In his 1942 book How To Think Up, advertising executive Alex Osborn presented his idea for a technique he called “brainstorming,” a process in which participants share ideas free of criticism and have ...
The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...
In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940’s by Alex Osborn has been attacked as ineffective and linked to the ...
ALBANY — We all want to be part of the crowd. We want to belong. From an ethics perspective, conforming to group norms can be good but it can also be very bad. Groupthink is defined as the practice of ...
Leaders play a significant role in the growth and development of any organization. It is therefore vital for the CEO, COO, CFO, CTO and other C-level executives to have the mindset, skill set and ...
There’s a slippery slope in the climb toward social acceptance. Why do people do what they do to be part of something, not just in college environments but in foreign policy war rooms, in workplaces, ...
We’d all be better off spending more time working alone, said Susan Cain. Our workplaces have been taken over by New Groupthink, in which teamwork, collaboration, and open-plan offices have displaced ...