Boost Market Share with Strong Brand Image and Marketing Strategies

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and ...
Search Engine Land

Google Performance Max campaigns get new brand asset rules

Google Ads officially completed the rollout of brand guidelines for all Performance Max (PMax) campaigns created via the UI, with API support coming soon. The big change. Until now, brand assets like ...
Search Engine Land

Brand + performance: The secret to maximizing ad ROI

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing ...
Search Engine Roundtable

Google Ads PMax Campaigns To Brand Guidelines Enabled After January 20

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and ...