Your logo doesn’t matter if no one remembers your name. The fitness industry is overflowing with copy-paste brands with the same slogans, same colors, and same promises. Standing out isn’t about being ...

IIt all comes down to 12 seconds, these last 30 days. That’s the time to beat. And it runs around and around in his mind with a velocity that he aims to mimic with his feet, toes tucked into bright ...

Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...

Are you ready to power up your fitness routine with strength training? You’re not alone. Major fitness players like Peloton and Planet Fitness are going full steam ahead on resistance equipment as ...