This chart is a guide for understanding the overall tone conveyed by the color combinations within our communications. Colors range from formal to casual and from muted to vibrant. On each sample ...

A strong visual brand identity is a powerful force. In a crowded marketplace, it can help you stand out, communicate who you are, and—ultimately—entice people to form a connection with you. Color is a ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. It is well known that different colors can affect the human brain ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, risk management, and public policy. Peter began covering markets at Multex (Reuters) ...

In the digital age, business growth tactics are constantly evolving. But when algorithms, platforms and effective initiatives change rapidly, how can you know what to focus on in order to formulate a ...