Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble ...

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

From Taco Bell’s ice cream taco with Salt & Straw to a whole lot of hot sauce partnerships, collabs dominated the LTO and CPG ...

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Adding one specialist role to your digital marketing team could make all the difference in 2026, according to social media ...

CMOs hate being asked whether they’re right-brained or left-brained. It’s an “annoying question” because the answer is “both,” said Andrea Brimmer, CMO of Ally Financial, speaking at the Possible ...

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...