Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

As search engines become more AI-driven with Overviews and the rise of large language models (LLMs), organic search is still one of the most significant brand touchpoints. Whether through Google ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Medallion Cabinetry, a leader in custom and luxury kitchen cabinets, and part of the Cabinetworks Group brand portfolio, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’m fascinated by the abundance of data-driven insights providing us with new glimpses into ...

The following is a guest post by John Connors, CEO and co-founder at Boathouse. Opinions are the author's own. We all admire great brands and know they are powerful assets. Brands drive massive value ...

ZURICH--(BUSINESS WIRE)-- ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...

LOS ANGELES--(BUSINESS WIRE)--CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, today announced the launch of its new global brand positioning – transforming ...

As marketers, it’s natural to focus our efforts on what we can immediately control rather than put energy into big-picture changes that may require a larger (and far longer) organizational shift to ...

Silversea, the leading experiential luxury and expedition travel brand, has unveiled its new brand positioning, To Finding More. Now live across the company’s channels and platforms, the reimagined ...

Aston Martin is unveiling a contemporary update to its iconic wings logo and announcing a brand repositioning. The moves are part of a new creative strategy and global marketing campaign designed to ...